YouTube stars are today’s self-made celebrities—individuals who have amassed an audience through the creation of video material aimed at educating, entertaining, reviewing, and generally being wonderful on the web.
The majority of these small-screen celebrities do what they do to satisfy an itch for creating and performing in front of an audience.
While earning money is unlikely to be your primary motivation for launching a YouTube channel, the earning potential are a pleasant surprise once you learn how numerous they are.
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Joining the YouTube Partner program is the first step toward earning money on YouTube. The partnership provides unique capabilities to content providers, such as the option to monetize their films using Google Adsense. To be eligible, content creators must have a minimum of 1,000 subscribers and 4,000 hours of total viewing time in the preceding 12-month period.
YouTube monetizes video content through pre-roll, display, and other forms of advertising. Advertisers are compensated based on the number of clicks and impressions. YouTube distributes 55% of this revenue to content creators and retains 45% for itself. Content authors must follow advertisement guidelines. Advertisements will not be placed against content that involves foul language, pornographic content, violence, or other obscene material. This may include a discussion of current events that are deemed sensitive.
One profitable advertising method is brand sponsorship, often known as “influencer marketing” in the area of digital marketing. A business will compensate a content creator for promoting a brand or product via video. Michelle Phan, for example, attracted the attention of cosmetics giant Lancôme early in her YouTube career with her popular makeup lessons.
As of 2019, over 700 agencies assisted brands in connecting with social media influencers on platforms such as YouTube, Facebook, Instagram, Snapchat, and Twitter.
Google acquired Famebit, rebranding it as YouTube BrandConnect.
Another great method of monetizing a channel is through subscriptions. Monthly subscriptions are made by fans and followers in exchange for supplementary content such as badges, emojis, unique videos, and live chats. Partners with 1,000 subscribers or more on YouTube can enable this monetization function on their profiles. Additionally, third-party platforms such as Patreon assist video makers in monetizing their fan base through monthly memberships. The backing of fans can earn top video creators up to $40,000 each month.
By enabling this function in their accounts, YouTube partners can also sell up to 12 items of stuff to their audience. Jeffree Starr has amassed millions of dollars from his admirers by selling lipstick, highlighters, and eye shadow palettes. 6
What Are The YouTube Best Practices?
To increase their chances of building a sizable following on YouTube, creators should adhere to established best practices. The creation of rich, engaging content is a core best practice. Viewers come to YouTube in search of entertainment or a solution to an issue they are experiencing. By generating compelling material, you increase the likelihood that your video will be viewed and shared.
The more engagement a video receives, the more valuable it becomes to YouTube, which increases the likelihood that it will rank higher in search results.
Another option for content providers to enhance audience is to optimize their videos for YouTube search. This includes utilizing Google’s keyword planner to identify popular search terms and including them into the description and tags of the YouTube video page. Promoting the YouTube video using social media and paid media advertising is another common method of increasing the video’s traffic.
Revenue Generation Challenges
Even when all of these best practices are followed, YouTube video makers face certain money generation issues. As of the first quarter of 2020, the median cost per thousand (CPM) ad rate charged to advertisers was just $3.53. 7 Because authors are compensated based on commercial views rather than total views, their actual CPM can be significantly lower.
Despite these obstacles, those who are able to build a sizable and dedicated following on YouTube can earn a big salary. Forbes reports that the highest-paid YouTube video creators earn up to $20 million each year, which explains why many pursue this seemingly limitless source of money.